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The Rising Tide of Trading Data

Understanding consumer motivations towards sharing their information with brands>>>

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// Curated

Relax and return to the obvious

Starting to use consumer data does not need to be complex

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// Report

What Is the Future of Data Sharing? - Consumer mindsets and the power of brands

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// Stat

87% of retailers plan to use gamification to engage their customers within five years.

--Loyalty360

//11/11/2015

87%
plan to use Gamification
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// Curated

Who would ever block us?

Constructive advice on how to best the mobile ad blockers

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// Stat

In the US only 42% of loyalty memberships are active.

--Loyalty360

//11/10/2015

42%
Loyalty memberships are active
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// Stat

Of consumers who said they would not be likely to share their email, 69% are somewhat or much more likely to share it with a company that they trust.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/9/2015

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[Scott Seaborn]

Five emerging technology trends that are transforming marketing

// Stat

34% of British consumers are much more willing to share their personal data with a company they trust.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/6/2015

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// Curated

Marketing is Dead. Long Live the Marketer!

Is your customer now controlling their own journey?

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// Article

2016 Outlook Webinar: 6 Marketing Must-Dos to Drive Stronger Customer Relationships

Six essential considerations for marketers leading into 2016

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// Curated

Ch-ch-changes ... just gonna have to be a different [social media plan]

Subtle changes that are happening with social media behavior

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// Infographic

Data Sharing:

What are consumers thinking?

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// Curated

Trust us ... we know you best

Bridging the chasm between advertising and consumer trust

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// Stat

50% of American consumers are much more willing to share their email with a company they trust

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/2/2015

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// Stat

46% of Canadian consumers are much more willing to share their personal data with a company they trust.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/3/2015

46%
consumers will share personal data
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// Stat

41% of American consumers are willing to share their personal data with a company to purchase their products/services.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/3/2015

41%
consumers will share personal data
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// Stat

45% of American consumers are much more willing to share their personal data with a company they trust.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/4/2015

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// Stat

33% of Canadian consumers are willing to share their personal data with a company to purchase their products/services

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/4/2015

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// Stat

85% of consumers are somewhat or much more likely to share their name with a company that they trust.

--What is the Future of Data Sharing?- Consumer Mindsets and the Power of Brands, 2015

//11/5/2015

85%
share their name
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