Airline frequent flyer programs face many challenges. Whether it's designing effective partner portfolios, expanding rewards beyond the travel sector, managing reward access and unit cost, optimizing program breakage, engaging non-frequent flyers, airlines continue to look for ways to increase the reach and effectiveness of their programs.
That’s where Aimia can help. Our roots in the airline industry run deep — all the way back to 1984, when we began life as Aeroplan, the frequent flyer program of Air Canada. In 2002, Aeroplan became the world’s first successful spin-off frequent flyer program. Today Aimia has evolved from that airline core into a global leader in loyalty management.